The 2025 GWTO Enotourism Conference concludes to great fanfare in Yantai, East China’s Shandong province. Asia’s sole International Vine and Wine City – Yantai in East China’s Shandong province – successfully hosted the 2025 Global Wine Tourism Organization Enotourism Conference, which concluded on July 5 with some impressive outcomes. The Declaration of the 2025 GWTO Enotourism Conference (Yantai), unveiled at the closing ceremony, established “promoting responsible enotourism” as a shared global initiative. It calls for respecting the cultural uniqueness of wine regions, building a worldwide cooperation network for enotourism, developing cross-regional, immersive travel routes, and integrating sustainability into winery construction and visitor experiences. The GWTO recognized Yantai Vocational College of Culture […]

The 2025 GWTO Enotourism Conference kicked off in Yantai, East China’s Shandong province, on July 3, and is set to run for four days. Over 300 guests from the Global Wine Tourism Organization (GWTO), foreign embassies and consulates in China, international wine bodies, municipal and provincial departments, wine regions’ governments, universities, associations, experts, key enterprises, and media gathered to explore innovation in global wine tourism. Yantai’s prime location offers ideal conditions for high-quality wine, with ample sunshine, gravelly soil, and proximity to the ocean. It is China’s only top-tier wine region that doesn’t require soil burial for winter protection. Since […]

  Chinese winemaker Song Yan stood before a discerning audience of professionals at the 2025 London Wine Fair, one of the world’s premier trade events for the wine industry, presenting wines from Longting Vineyard, a boutique estate located in Yantai, a coastal city in eastern China’s Shandong province. It was Longting’s European debut, and for Song, the moment carried symbolic weight. “The UK has always been a market we’ve hoped to reach,” said Song, the founder of the vineyard. “Not only because it is one of the most professional wine markets globally, but also because historically, British importers and distributors […]

At the recent 2025 World Brand Moganshan Conference organized by Xinhua, the regional wine brand of Yantai has emerged as a focal point of attention. During the event, the “Xinhua·China (Yantai) Wine Industry Development Index”, a model evaluating the Yantai wine industry, was unveiled for the first time. This model aims to uncover the answers that lead to the high-quality development of the Chinese wine industry. Li Huimin, head of the Xihua Indices Institute, explained that the model focuses on industrial strength while also considering brand reputation, international influence, regional characteristics, technological innovation, and industrial integration. The goal is to provide […]

The Global Wine Tourism Summit 2025 will be held in Yantai, East China’s Shandong province, from July 2 to 5, marking the first time that the city, known as the birthplace of China’s modern wine industry, has hosted a top-tier international summit in the wine industry. The summit serves as a crucial opportunity for Yantai to advance the global integration of wine and tourism, heralding a new chapter in international expansion for the city’s wine industry. Organized by the Global Wine Tourism Organization, the summit will feature key components such as council meetings, themed forums, business negotiations, and international exhibitions. […]

During this year’s global wine extravaganza at the ProWein Trade Fair in Dusseldorf, Germany, renowned British magazine Drinks Business hosted a wine “World Wine King” competition, which featured the flagship Longyu Long 12 Cabernet Sauvignon dry red wine from Yantai’s leading wine enterprise Changyu.  A total of seven outstanding wines were selected as the world wine kings, with Longyu being joined by prestigious names such as Château Lafite Rothschild from France, Opus One from the United States, and Penfolds Grange from Australia.  Patrick Schmitt MW, chairman of the judging panel, commented: “The 2021 Long 12 Cabernet Sauvignon from Longyu Estate achieved the same score […]

The Yantai delegation exchanges ideas with international wine industry authorities on the development of wine tourism industry. As the only Chinese wine region invited to attend, Yantai made a remarkable presence at the 5th Barcelona Wine Week and International Wine Tourism Forum held recently. During the event, the Yantai delegation explored wine tourism route planning in Spain, engaged in discussions with key Spanish wineries, and delved into international wine tourism cooperation with companies such as Spanish Youth International Travel Agency. The delegation also met with international wine industry authorities including Jose Antonio Vidal, Chairman of the Global Wine Tourism Organization, sociologist Lluís Tolosa, […]

Yantai Gisbelle Wine made its debut at the biennial Salon International de l’Alimentation (SIAL) Paris, the world’s largest food innovation exhibition on Oct 19.  The first appearance of Gisbelle whiskey was a great success, and attracted many whiskey enthusiasts from Europe. Within three days of exhibiting, the company had already reached cooperation agreements with eight overseas distributors. As the only Chinese whiskey brand at the exhibition, Gisbelle once again shone as a beacon for domestic whiskey. Gisbelle whiskey is highly acclaimed at SIAL Paris.  At this exhibition, Gisbelle exhibited its five distinctive whiskies with Eastern characteristics and organized special tasting […]

Consumers pick out a vast selection of products in the showroom. Shandong province launched its 2024 summer consumption season on the evening of Aug 12 at the Yellow Sea Pearl Square in Yantai’s Laishan district. An event showcasing Yantai’s premium manufactured products, organized by China Central Television (CCTV), was launched simultaneously, igniting a wave of consumption among residents. Running from Aug 13 to 18, the event features 19 exhibition areas categorized into five major zones, including the home appliances trade-in zone, intangible cultural heritage zone, and Shandong cuisine zone. A variety of Yantai wines attract consumers to stop and make a purchase. During the opening […]